Originally published at AEW and NXT both fall in the key demo, Dynamite finishes sixth
The St. Patrick’s Day Slam edition of AEW Dynamite featuring the first women’s main event on the program finished sixth on cable.
AEW Dynamite averaged 768,000 viewers and a 0.28 in the 18-49 demographic representing a small increase of 3.4 percent viewership but fell 12.5 percent in the demo from last week. It was their second-lowest demo figure of 2021 behind the January 6th episode, which was the night of the attack on the Capitol and led to a surge for cable news programs.
NXT finished 42nd for the night on cable with 597,000 viewers and a 0.13 in the 18-49 demographic, which are declines of 13.6 percent in viewers and a 27.7 percent drop in the demo. It was NXT’s third-lowest performance in the demo since launching on the USA Network in September 2019.
It was St. Patrick’s Day and therefore, the potential that viewership would be affected by people going out especially with more and more restrictions being eased up in the United States.
The cable chart was topped by MTV’s The Challenge that did a 0.48 in the demo and 891,000 viewers while the NBA game between Milwaukee and Philadelphia ran head-to-head with 931,000 viewers and a 0.31 in the demo on ESPN. AEW did edge out the NBA game among women 18-49.
For AEW, they saw an increase of 24 percent among adults over 50 while NXT fell 13 percent with that demo. AEW increased by 15 percent with males 12-34 but were hit by a 21 percent loss among women 18-49.
For NXT, the largest loss was among adults 18-34 that plunged 43.5 percent to 0.13, which is a dramatically low number in that demo. The show did see notable increases with both males and females between 12-34.
Neither show placed among the top ten sports programs in Canada, so both were below 119,400 viewers.
Here is a breakdown of the key demos:
AEW: 0.28 (-12.5 percent)
NXT: 0.13 (-27.7 percent)
AEW: 0.15 (-21 percent)
NXT: 0.12 (Even)
AEW: 0.41 (-9 percent)
NXT: 0.13 (-43.5 percent)
AEW: 0.14 (Even)
NXT: 0.08 (Even)
AEW: 0.11 (+10 percent)
NXT: 0.07 (+40 percent)
AEW: 0.15 (+15 percent)
NXT: 0.11 (+22 percent)
AEW: 0.34 (-8 percent)
NXT: 0.16 (-30 percent)
AEW: 0.31 (+24 percent)
NXT: 0.34 (-13 percent)