AEW Beach Break finishes third on cable, NXT drops out of top fifty

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Originally published at AEW Beach Break finishes third on cable, NXT drops out of top fifty

Wednesday’s ratings saw AEW’s Beach Break special rebound from last week’s figures, while Edge appearing on NXT didn’t provide a boost.

The Beach Break edition of Dynamite finished third among all cable programs with a 0.32 in the 18-49 demographic and 844,000 viewers on TNT. The show was highlighted by the wedding between Kip Sabian and Penelope Ford that was advertised for weeks, and a big six-man tag with Kenny Omega & The Good Brothers vs. Jon Moxley, Rey Fenix & PAC.

Last week’s Dynamite was hurt with technical issues on some cable providers during the first hour and skewed low. This week, their viewership was up by 15 percent and the demo improved by 10 percent.

While not at the level of some of their big episodes in December, this week’s show was their second-highest performance of 2021 trailing the January 20th show.

AEW Dynamite saw a big increase among women 12-34 this week and its 50+ audience was up by 18.5 percent and was one of their best ratings in the over 50 demo since October.

In Canada, AEW Dynamite was the third most-watched sports program on Wednesday with 102,300 and 60,900 in the 25-54 demographic on TSN2. The most-watched sports program was the NHL game between Boston and Philadelphia.

NXT was a surprise as Edge appearing on the show should have seen a notable increase, instead, it was NXT’s second-lowest number of the year. The show averaged a 0.15 in the 18-49 demo and averaged 610,000 viewers finishing 51st among cable programs.

NXT’s viewership fell 15.3 percent this week and the demo rating dropped by 28.5 percent. Because it fell outside of the top fifty cable programs, we don’t have data for key demographics.

Here is a breakdown of the demos for AEW:

Source: Showbuzz Daily

ADULTS 18-49
AEW: 0.32 (+10 percent)
NXT: 0.15 (-28.5 percent)

FEMALES 18-49
AEW: 0.21 (+10.5 percent)

MALES 18-49
AEW: 0.42 (+5 percent)

ADULTS 18-34
AEW: 0.14 (Even)

FEMALES 12-34
AEW: 0.11 (+57 percent)

MALES 12-34
AEW: 0.17 (+13 percent)

ADULTS 25-54
AEW: 0.38 (+12 percent)

ADULTS 50+
AEW: 0.32 (+18.5 percent)

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Wow just wow, I was actually expecting NXT to win.

Was it a case that AEW had a theme show with a big Main Event or did fans see through Edge’s appearance as a ratings grab. Was anybody expecting Edge was going to challenge for The NXT Championship?

I was thinking that they were going to string out what championship he was going to challenge for so he could appear on all shows for the next few weeks.

I wasn’t expecting NXT was to have it’s 2nd lowest rating

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Woof.

I really think having two tag team tournaments happening at the same time is killing interest in NXT. Makes the shows feel cookie cutter

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This has got to be the most hyperbolic “war” ever. More like handbags at dawn. As much as people would like it to be as exciting as the Monday night wars it just isn’t.

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True. This is more like the 1990 Gulf War than the Monday Night Wars. At least the Monday Night Wars had a little bit of back and forth and real competition. This is a one-sided beat-down, with one decisive victor. NXT should just take the L and ship off to another night of the week because this is sad.

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The Falkland’s war is a more appropriate analogy as, other than the Argentinian’s and British, nobody cared.

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Well played. :joy:

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