Originally published at AEW Dynamite finishes tenth against U.S. presidential speech
Going against the presidential address from Joe Biden, AEW Dynamite fell below one million viewers after topping that mark for the past two episodes.
Wednesday’s edition of AEW Dynamite, a prelude to Blood & Guts next week, averaged 889,000 viewers and 0.33 in the 18-49 demographic finishing eleventh on cable for the day.
All the broadcast and major cable networks carried Biden’s speech that began just after 9 pm ET and was preceded with coverage on the cable news networks.
Dynamite dropped 11 percent in the 18-49 demo and 19.5 percent in overall viewers from last week’s show. The largest decrease was among adults 50+ falling by 23 percent. The 50+ rating of 0.37 is still well ahead of what Dynamite had been averaging in that demo going against NXT.
Adults 25-54 fell by 15.5 percent this week while adults 18-34 held up the most managing a 6 percent decline from the previous week’s show.
Compared to the final four weeks of head-to-head competition, AEW was still up 22 percent in viewers and 18 percent in the 18-49 demo.
In Canada, AEW Dynamite averaged 92,000 viewers on TSN 2 with 49,000 in the 25-54 demographic on TSN 2 with the main sports competition coming from the Toronto Maple Leafs vs. Montreal Canadiens game.
This week we got more a more detailed breakdown of AEW’s Canadian numbers.
In the 25-54 demo, it skewed 69 percent male. In the 18-49 demo, Dynamite did 46,000 viewers and skewed 84.7 percent male. In the 18-34 demo, AEW did 32,000 viewers and was 81 percent male.
Here is a breakdown of the key demos:
ADULTS 18-49: 0.33 (-11 percent)
FEMALES 18-49: 0.23 (-8 percent)
MALES 18-49: 0.43 (-14 percent)
ADULTS 18-34: 0.16 (-6 percent)
FEMALES 12-34: 0.13 (-7 percent)
MALES 12-34: 0.13 (-13 percent)
ADULTS 25-54: 0.38 (-15.5 percent)
ADULTS 50+: 0.37 (-23 percent)
