AEW Dynamite tops one million viewers, ranks seventh on cable

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Originally published at https://www.postwrestling.com/2020/09/10/aew-dynamite-tops-one-million-viewers-ranks-seventh-on-cable/

Following AEW’s All Out pay-per-view, Dynamite topped one million viewers without a first-run episode of NXT running against it.

With 1,016,000 viewers, it was the fourth time in AEW’s history that they topped one million viewers and was the program’s highest viewership average since October 9, 2019.

The viewership mark represented a 9.5 percent increase from last week’s episode that was also unopposed. Both week’s featured replays of NXT airing on Syfy with last week’s replay averaging 183,000 viewers and this week’s unlisted in the top fifty cable programs.

AEW finished seventh among all cable programs with a 0.37 rating in the 18-49 demo. Game 6 of the Toronto Raptors vs. Boston Celtics topped the listings with 3,427,000 (1.32 in the demo) on cable and aired head-to-head with Dynamite.

It was AEW’s second-highest rating in the 18-49 demo this year trailing the January 15th episode that did a 0.38.

AEW finished with a 0.22 among adults 18-34, so they were slightly edged out by this week’s episode of WWE Raw that did a 0.23 in that demo.

AEW increased 50 percent with women 12-34 registering a 0.15 rating while females 18-49 increased by 14 percent. Dynamite fell among males 12-34 by 14 percent and saw a minor drop of 4 percent with adults 18-34.

With males 18-49, they were only topped by the two NBA playoff games and Midnight edition of SportsCenter.

Here is a breakdown of AEW’s and a comparison to Tuesday’s unopposed episode of NXT:

Source: Showbuzz Daily

ADULTS 18-49
AEW: 0.37 (+3 percent)
NXT: 0.22

FEMALES 18-49
AEW: 0.24 (+14 percent)
NXT: 0.15

MALES 18-49
AEW: 0.51 (Even)
NXT: 0.29

ADULTS 18-34
AEW: 0.22 (-4 percent)
NXT: 0.09

FEMALES 12-34
AEW: 0.15 (+50 percent)
NXT: 0.06

MALES 12-34
AEW: 0.24 (-14 percent)
NXT: 0.14

ADULTS 25-54
AEW: 0.43 (Even)
NXT: 0.28

ADULTS 50+
AEW: 0.40 (+14 percent)
NXT: 0.43

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It may be the side effect of Matt Hardy.

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So both Wednesday shows have clearly had the chance to win over new viewers. It will be interesting to see if it makes any notable difference when the weekly head-to-head starts again.

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There is no way now that NXT is being moved now.

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Well deserved rating, was an excellent show.

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AEW finished with a 0.22 among adults 18-34, so they were slightly edged out by this week’s episode of WWE Raw that did a 0.23 in that demo.

And this is why Vince McMahon put NXT on Wednesday nights instead of Tuesday. McMahon doesn’t want his flagship program to be challenge in a key demo by the start-up.

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Exactly. Especially when you compare how much USA paid for RAW to how much TNT paid for Dynamite.

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Vince is great at the “cutthroat businessman” part of the gig. But every other major time he’s done it – Black Saturday, Monday Night War, that time TNA thought going head-to-head with Raw would be a good idea – he’s had a superior product.

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This is why it’s better for WWE if NXT is on the same night as AEW. It doesn’t matter if NXT don’t win as long as WWE win.

Don’t know how AEW got a million off the back of the PPV and the previous dynamite as both shows weren’t good but I guess things going wrong draws more people to the show. The bad PR probably worked in their favour. As the old saying goes, all PR is good PR.

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Or, you know, perhaps, it could also just be the sign of building an audience based off their previous few weeks that were in a different timeslot than the normal Wednesday night. Maybe they actually made some new fans?

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I like that theory. Getting the product out there probably worked. I would like to know if raising audiences also means more PPV buys.

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