AEW ‘Fight Forever’ game trademark contested by Game Changer Wrestling

Originally published at

The ‘Fight Forever’ name of AEW’s forthcoming console game is being contested by Game Changer Wrestling.

First reported by David Bixenspan for Wrestling Inc, GCW, which ran a 24-hour wrestling event named ‘Fight Forever’ in January 2021, is currently pursuing settlement discussions with AEW.

Documents filed with the US Patent and Trademark Office indicate that both AEW and GCW have live applications in its system for the ‘Fight Forever’ terminology.

AEW’s application was filed on March 21st, 2022, with a formal opposition date of January 31st, 2023. GCW’s application was filed on July 21st, 2022.

The USPTO’s appeal system shows that Michael E. Dockins, acting for GCW, has been granted an extension until May 31st, 2023 to contest AEW’s trademark. GCW originally had until March 2nd to complete the filing of its opposition.

Bixenspan noted that, in the request for the extension, GCW stated that it required the extension to further investigate its claim, work with counsel, and also because it is “engaged in settlement discussions.”

GCW owner Brett Lauderdale, responding to a fan’s tweet on the matter, said that his company was not asking for “a dollar of Tony Khan’s money.”

GCW has never, and will never ask for a dollar of Tony Khan's money.

— brett lauderdale (@Lauderdale11) March 11, 2023

It is not known whether or for how long these proceedings will delay the launch of AEW: Fight Forever, which Tony Khan said was “finished” at the Revolution press conference.

I’m going to buy the game and I hope it’s good (or good enough for an initial offering). But that title, and especially the chant, makes me cringe every time I hear it live. It’s a smark mating call.