AEW finishes sixth for the night on cable, NXT tops 700,000 viewers

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Originally published at https://www.postwrestling.com/2020/07/30/aew-finishes-sixth-for-the-night-on-cable-nxt-tops-700000-viewers/

While NXT had several increases after last week’s disappointing figures, the week belonged to AEW as Dynamite finished sixth for the night among cable programs.

AEW Dynamite fell 8.5% in viewership with 773,000 viewers tuning and posting a 0.30 rating in the 18-49 demographic, which was down 6.25% this week. Despite the drop, it was Dynamite’s third-highest viewership since May 27th and was higher than both Fyter Fest episodes. It was also the third-highest 18-49 rating for the show since April 1st.

NXT saw increases in both categories with total viewers improving by 15% with 707,000 and a 0.18 rating in the demo that was up 6%. This was the first week that NXT has topped 700,000 viewers since the Great American Bash episodes earlier this month.

It was the typical pattern among the demographics with AEW winning each one by a wide margin except adults over 50, which NXT won handily.

AEW was hit among males 12-34 which dropped 16% this week followed by the over 50 demo decreasing by 13% and males 18-49 dropping by 11%. On the other side, females 18-49 rose by 10% and females 12-34 improved by 7%.

Among the key demos, NXT was up in every category except males 18-49. The biggest jump was seen among females 12-34 that increased by 100% to 0.08, so that category has stabilized after falling badly to a 0.04 last week. Females 18-49 were up by 40% and males 12-34 improved by 25%.

Next week, both episodes will have competition with the NBA resuming play this week. AEW has built up next week’s show around an AEW title match between Jon Moxley and Darby Allin and a debate between Chris Jericho and Orange Cassidy. NXT will feature a tag title match involving Imperium taking on Bobby Fish & Kyle O’Reilly, as well as a #1 contender’s match between Rhea Ripley and Dakota Kai.

Here is a breakdown of the key demos and comparisons to last week:

ADULTS 18-49
AEW: 0.30 (-6.25%)
NXT: 0.18 (+6%)

FEMALES 18-49
AEW: 0.22 (+10%)
NXT: 0.14 (+40%)

MALES 18-49
AEW: 0.39 (-11%)
NXT: 0.22 (-4%)

ADULTS 18-34
AEW: 0.19 (+5.5%)
NXT: 0.09 (+12.5%)

FEMALES 12-34
AEW: 0.15 (+7%)
NXT: 0.08 (+100%)

MALES 12-34
AEW: 0.16 (-16%)
NXT: 0.10 (+25%)

ADULTS 25-54
AEW: 0.34 (-10.5%)
NXT: 0.22 (+10%)

ADULTS 50+
AEW: 0.27 (-13%)
NXT: 0.37 (+12%)

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I felt NXT had a better show than AEW this week.

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In terms of the demo’s, how does Neilsen determine who is watching? Obviously if a single 25 year old man lives alone and has a box, its pretty straight forward. But lets say you have a family where you have a 45 year old man, 45 year old woman, 19 year old son, 16 year old daughter. How does Nielsen know who is actually watching? Does the family have to report who watched what? Does each person have their own box?

Also, when you see total viewers. Is that number total households? Or do they actually have the households report if other people are there (ie. if the 19 year old son had 3 friends over to watch Dynamite does that count as 1 viewer or 4 viewers? Or if the entire family watches, is that 4 viewers?). Obviously with PPV buys its not total viewers, its total buys, but with TV you always hear the term “viewers”.

I’m just curious as I dont know the specific details as to how Nielsen gathers its data.

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I think it’s a case of entering in everyone who’s watching at the time.