Originally published at AEW Rampage experiences decline, finishes #7 on cable
AEW Rampage was hit on Friday going against a plethora of sports competition including the Winter Olympics and NBA basketball.
Viewership was down 10 percent this week while the key demo audience fell by 18.5 percent.
It was Rampage’s second-lowest markers of the year that were impacted by its older female audience.
Rampage went against the opening night of the Winter Olympics, which dominated television on NBC on Friday night with over 10.7 million viewers and 1.97 in the 18-49 demo, and 1.21 in 18-34.
Rampage avoided the NHL All-Star programming but did go against the beginning of the Philadelphia 76ers vs. Dallas Mavericks that finished #4 on cable with 973,000 viewers and 0.27 in 18-49 on ESPN.
AEW Rampage finished seventh among cable originals on Friday behind the NHL skills competition, USA Network’s coverage of the Olympics, the NBA, and Fox News programming.
Females 18-49 dropped by 39.5 percent this week going from 114,000 last week to 69,000. The drop was among the higher range of that demo as women 18-34 were even from the week prior while females 35-49 declined 47 percent, per Brandon Thurston.
The male audience held up much better with men 18-49 only falling by 7 percent. Its 35-49 male demo declined by 10 percent.
The 18-34 audience was the strongest hold from the week prior, which actually grew slightly by 1.5 percent.
The show featured fewer marquee stars but did have two championship matches with Ricky Starks defending the FTW title against Jay Lethal and a TNT championship match involving Sammy Guevara and Isiah Kassidy.