AEW Rampage returns to its normal time slot but still experienced one of its lowest 18-49 audiences.
The February 24th edition from Phoenix averaged 409,000 viewers and approximately 138,000 (0.11) in the 18-49 demographic. (Wrestlenomics and Showbuzz Daily).
In its regular time slot, it was the second-lowest 18-49 audience in the history of Rampage.
Compared to last week’s episode that aired at 7 p.m. ET on TNT, this week’s show was up 59 percent in viewership and increased 43 percent in the key demo audience.
If you go back two weeks when it last aired at 10 p.m. ET, the show was up nine percent in viewers, but down 10 percent in the 18-49 audience (with a 19 percent increase among women but a 21 percent drop among men).
Adults 35-49 were even with the show two weeks ago with males in the demo decreasing by 13 percent and females up by 28 percent.
Adults 18-34 fell from 0.08 two weeks ago to 0.06 this past Friday.
Adults 50+ grew from 0.18 two weeks ago to 0.21.
The show was promoted around The Young Bucks taking on Aussie Open in the opening match and was headlined by Action Andretti vs. Sammy Guevara.
The show aired against the NBA game between Oklahoma and Phoenix that ranked first among cable originals with 1,127,000 viewers and 0.4 in the demo.
I don’t think there is much AEW can do for Rampage numbers. Friday at 10pm is a bad slot. During the height of the pandemic and lockdowns, people were in on Friday night and watching TV. I feel like no matter what they put on in their current timeslot, they’ll forever be stuck with a ceiling of 500K.
I think that’s a big factor, but I think its one of many.
Ill use myself as an example as I haven’t watched Rampage in a long time. First off, I watch WWE and AEW, so between Raw, SD, and Dyn that’s already 7 hours a week on a non PPV/PLE week. I just can’t do an extra hour despite fast forwarding through a lot (more with WWE then AEW).
Secondly, Rampage just doesn’t feel important. I feel that I can easily watch just Dynamite and follow the product just fine. If there is a big segment, Ill find it online.
Lastly, Im not an indy or NJPW guy (nothing against it, just only have so much time for wrestling), so when they have Indy names or New Japan talent on Rampage, I just dont care. If I hear there was an amazing match Ill seek it out, but Ill never make a point of watching it.