AEW were the ones claiming it’s going to be a “sports based alternative”. If they didn’t say it, it wouldn’t be used against them. They only said it because people were complaining about WWE not being serious enough and they thought they’d just say something to make the crowd happy even though they had not intention of following through. Once again, very disingenuous.
Their content is a lot closer to WWE main roster than people would like to admit and isn’t as serious of a show as NXT. People may not want it to be as serious as NXT and they may like the more variety show aspect of AEW and that’s fair enough but they were bullshitting by claiming they’ll be more sports like. That much should be obvious.