Has anyone looked at what’s more widely available, YouTube or FS1
If AEW sells a presenting sponsorship and monetize the free Buy In this is a home fcking run. Even if they don’t, the chance to draw eyeballs to your product by using one of most recognized stars in wrestling on your YouTube platform is a content strategy the likes wrestling fans brains aren’t familiar with because for so long it’s been YouTube = inferior and just a place to rack up massive VOD statistics to regurgitate on investor presentations
I strongly encourage people to watch Wrestlenomics’ Brandon Thurston and founder of Wrestlenomics Chris Herrington on YouTube discuss AEWs view of content on YouTube. Wrestlenomics Radio: AEW SVP Chris Harrington visits Brandon Thurston to talk wrestling business - YouTube
How I see the strategies: As a growth company this is an important strategy to grow viewers, younger viewers, and demonstrate audience for future monetization
I contrast this to WWE who derives a fraction of total revenue from YouTube and have already monetized the data in the form of the Network and TV rights and now just dump content there for ongoing consumer engagement and brand presence.
If AEW can use Friday to demonstrate demand by an audience it’s going to help down the road negotiate max value. If WWE has a viral video, that’s already baked in to their financials and rights deals and it’s likely not changing anything going forward. WWE has to be on YouTube where AEW wants to be / similar to NWA who view it as not just a place to reach audience but to build their revenue streams (current and future)
Now obviously this is reactionary by TK but maybe this proves to work and he does it more frequently when Rampage is taped live and not after Dynamite. Maybe this grows into a touring version of Rampage and can do real attendance revenue. So while reactionary it’s not without potential upside for business decisions. One step further is that WWE turned the lights on these companies this Friday with their move so why not take advantage of it if you are TK. It’s being offered to you like a slow pitch and you have the power to hit a home run and give fans something they want. This is being a good CEO and hitting on all cylinders vs reactive slow and stale. Love it
The answer: almost 320mil people have Internet in America vs 80-85mil people have FS1…naturally the Internet is World Wide