Draft edition of RAW hits its highest mark since Aug. 31

Originally published at https://www.postwrestling.com/2020/10/13/draft-edition-of-raw-hits-its-highest-mark-since-aug-31/

The draft edition of RAW saw the show experience an increase in its viewership hitting its highest mark since August 31st while finishing fourth among cable programming.

The show averaged 1,855,000 viewers on the USA Network and a 0.57 rating in the 18-49 demographic. Both numbers were the show’s best since the August 31st episode that followed the WWE Payback event and represented a weekly increase of 12 percent in viewership and 9.5 in the demo rating.

RAW began with 2,006,000 viewers and a 0.60 demo figure, it dropped to 1,884,000 viewers (0.59) in the second hour and the third hour saw a larger drop with 1,676,000 viewers and a 0.52 demo number. The show fell 16.5 percent from the first to the third hour.

RAW went against the Monday Night Football game between the Chargers and Saints that did 10,694,000 viewers while FOX aired the NLCS game between the Braves and Dodgers that did 3,207,000 on the overnight figures with the final number out on Wednesday.

Across RAW’s key demographics, the only audience that was down this week was males 12-34 by 5 percent. The increase was led by adults over 50 that were up by 10 percent, while adults 18-49 and females 18-49 were each up by 9.5 percent.

The 2019 edition of the draft on RAW averaged 2,279,000 and a 0.74 rating in the 18-49 demo. That show also faced a bigger NFL game that topped 13.3 million viewers and went against the Major League Baseball game. From last year, they fell 18.5 percent in viewers and 23 percent in the demo.

The first to third-hour drop was most significant with women 12-34 which dropped 17 percent despite staying even overall from the prior week. Adults over 50 and women 18-49 dropped 16 percent in the third hour and adults 25-54 declined 15 percent in the third hour.

Here is a breakdown of the key demos and first to third hours fluctuations:

Source: Showbuzz Daily

ADULTS 18-49
This week: 0.57 (+9.5 percent)
Hour 1-3: -13 percent

This week: 0.46 (+9.5 percent)
Hour 1-3: -16 percent

MALES 18-49
This week: 0.68 (+8 percent)
Hour 1-3: -11 percent

ADULTS 18-34
This week: 0.29 (-6.5 percent)
Hour 1-3: -10 percent


This week: Even
Hour 1-3: -17 percent

MALES 12-34
This week: 0.35 (-5 percent)
Hour 1-3: -8.5 percent

ADULTS 25-54
This week: 0.67 (+6 percent)
Hour 1-3: -15 percent

This week: 0.85 (+10 percent)
Hour 1-3: -16 percent

Interesting, I’m surprised the draft gimmick worked to pop a rating. Imagine what type of number it could have done if they actually did it well last year, and then there was an actual excitement for this year.

I loved it the way they used to do back in the mid 2000’s with the opposing GM’s making the picks and having all the talent in one room (though I give them a pass for that part this year). Having Steph just read picks is the most anti climatic way possible.

All these means is that we will have another Draft in a few months.