Hurricane Ian coverage dominates cable viewership, Dynamite ranks #9

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Coverage of Hurricane Ian dominated cable’s viewership on Wednesday with AEW Dynamite finishing ninth among cable originals.

The September 28th edition of Dynamite from Philadelphia averaged 990,000 viewers and approximately 444,000 (0.34) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.

The Weather Channel occupied eight of the top ten cable spots with wall-to-wall coverage of Hurricane Ian. Dynamite ranked ninth among cable originals behind Tucker Carlson Tonight on Fox News.

Despite the heavy news coverage, Dynamite only dropped 5% in viewership and 4% among the key demo from last week’s Grand Slam event at Arthur Ashe Stadium. In the 18-49 demo, they dropped 12% with female viewership but increased by 2% with males.

The largest decreases from last week were seen among females 12-34 dropping by 33% and adults 18-34 falling by 15.5%. Adults 50+ declined by 10% this week.

The overall viewership was Dynamite’s lowest since August 17th.

In Canada, the show averaged 93,000 viewers and 58,500 in the 25-54 demographic on TSN 2, which were increases of 4.5% and 6% respectively. The growth is positive as Wednesday’s show aired against the Toronto Blue Jays vs. New York Yankees game that averaged 1,155,000 viewers and there was also an NHL pre-season game between the Toronto Maple Leafs and Montreal Canadiens. Dynamite ranked sixth among sports programs on Wednesday in the country.