I know, it’s ridiculous right.
Almost 4 months ago fans went nuts when Omega took the AEW title and debuted it on Impact. Doors were opening and potential crossover dream matchups were everywhere. Callihan vs Mox? Bucks vs MCMG?
Instead we get the Good Brothers week after goddam week. Nothing else. Trying to cash in on a vague Bullet Club bond that died 3 years ago, and now is coming across in a sad NWO kind of way. The Good Brothers in AEW comes off too much like buddies helping buddies irl. Their ‘amazing personalities’ aren’t coming through on Dynamite or BTE. They are just 2 more guys. 2 guys without AEW contracts (last I heard) getting AEW main event exposure.
The worst part of this is that it has somehow turned the Bucks heel. Why? Forget the contradictory story telling. Forget their style probably doesn’t fit heels. Forget that they are the most over tag faces on the roster. The truth is they likely can’t be effective heels. People don’t want to boo them. They are the Road Warriors of this era. The Road Warriors couldn’t get booed after putting a spike into Dusty’s eye. Who cares about them superkicking Mox? The Young Bucks as effective heels died after Mount Rushmore crumbled in PWG.
On the other hand, what should be a historic match in Omega vs Swann is not getting promoted on AEW at all. There is no sign of anyone else crossing over and it is a huge opportunity lost. Stu Grayson, Eddie Edwards, Sonny Kiss, take your pick. Any would do great crossing over even just as a 1 time deal.
Instead this Impact AEW thing just feels like frat house buddies running around unchecked. And maybe that’s the story they’re trying to tell, but it’s not an interesting one. Like, at all.
The AEW Impact arrangement is not progressing anything on either brand. In fact it appears to be hurting both with Omega about to take a title from a promotion and bring it to one who apparently couldn’t care less.
It could have been, it should have been, so much more. But it’s not and it should end.
And that is a shame.