NXT 2.0 falls to its lowest 18-49 figure on USA Network

Originally published at https://www.postwrestling.com/2021/11/17/nxt-2-0-falls-to-its-lowest-18-49-figure-on-usa-network/

NXT 2.0 set a new low for its 18-49 demographic with its lowest figure since launching on the USA Network.

Tuesday’s episode of NXT averaged 574,000 viewers and approximately 143,000 (0.11) in the 18-49 demo and fell out of the top fifty cable programs for the night, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.

Except for one of the shows that moved to Syfy in August, this was the lowest 18-49 number in the history of NXT on the USA Network going back to September 2019. There was one episode on Syfy that beat this week’s demo number.

The show was down from last week’s performance of 603,000 viewers and 192,000 (0.15) in 18-49.

In overall viewership, it was the third-lowest of 2021 behind the February 10th episode that averaged 558,000 and the January 20th show that aired the same night as the Presidential Inauguration and did 551,000 – both of those episodes aired head-to-head against AEW Dynamite when NXT was still on Wednesdays.

Brandon Thurston has a breakdown of the key demos and shows the 35-49 audience dropping 30 percent this week including males in that category dropping from 97,000 to 63,000 this week. Males 18-49 declined by 31 percent this week and Adults 18-34 decreased by 14 percent, as did Females 18-49.

Tuesday’s episode aired against a heavy night of cable news programming that was up and the Golden State Warriors vs. Brooklyn Nets game that topped the cable chart with 2,293,000 viewers and 0.71 in 18-49 on TNT.

In Canada, NXT averaged 31,000 viewers on Sportsnet 360 and would be on the low end for the program this year in its normal timeslot of 8-10 p.m. ET.

Hey John, I noticed that Brandon has the 0.11 demo at 143k viewers. You’re writeup has 174k.

Just take NXT out behind the barn and put a bullet in its skull.

They could, but they fired the only man who could get that job done.

1 Like