Originally published at NXT 2.0 finishes #30 on cable against World Series, Election coverage
NXT 2.0 had many factors going against it on Tuesday between the World Series and coverage of the Virginia and New Jersey elections.
Those numbers represent a drop of 15 percent in viewers and 18 percent in the 18-49 demo from last week’s heavily promoted special.
NXT went against the monstrous Game 6 of the World Series where the Atlanta Braves ended the series with Fox averaging 13,989,000 viewers and 3.37 in 18-49 to dominate all of television.
The cable numbers were led by Fox News with coverage of the Virginia election as it occupied the top five sports. The top non-news program was TNT’s NBA coverage with the early game between Miami and Dallas going head-to-head with NXT and averaging 1,026,000 viewers and 0.39 in 18-49.
The fact NXT only fell the level it did should be viewed as a positive as it was a highly competitive night. The program finished #30 among cable originals on Tuesday.
There was a major loss among Adults 18-34 that declined by 38 percent this week with Males 18-49 decreasing by 23 percent. Females 18-49 displayed the most retention with a modest drop of 9 percent from the week prior.
Excluding Halloween Havoc, NXT averaged 623,000 viewers in the month of October and 0.14 in 18-49 over the three episodes from October 4-19.
In Canada, NXT did not air on television due to coverage of the NBA and streamed on the Sportsnet NOW streaming player. There was a late-night replay that aired at Midnight ET and averaged 9,000 viewers.