NXT 2.0 sees small increase in 18-49, big jump in 18-34 audience

Originally published at https://www.postwrestling.com/2021/12/01/nxt-2-0-sees-small-increase-in-18-49-big-jump-in-18-34-audience/

The go-home edition of NXT 2.0 before War Games saw a small bump in viewership while experiencing a large increase among its 18-34 audience.

The November 30th edition of the show was highlighted by a pair of ladder matches to bookend the program that averaged 637,000 viewers and approximately 195,000 (0.15) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.

The program finished #34 among cable originals with a 2 percent increase in viewers and a 3 percent jump in 18-49 from the week prior.

NXT went against the New York Knicks vs. Brooklyn Nets on TNT that averaged 1,750,000 viewers and 0.63 in 18-49 and finished second among cable programs. They also face competition from the Florida State vs. Purdue college basketball game that averaged 863,000 and 0.26 on ESPN and went against the first 30 minutes of Duke vs. Ohio State that averaged 1,310,000 and 0.39.

The 18-34 audience saw a sizable increase going from 0.06 to 0.11 (83 percent) while Females 18-49 increased from 0.09 to 0.14 (55.5 percent). The 12-34 demo was also by a significant margin with males going from 0.07 to 0.11 and females up from 0.04 last week to 0.09.

The show kicked off with Kay Lee Ray defeating Dakota Kai in the first ladder match to provide her team with the numbers advantage in War Games this Sunday. The main event featured Johnny Gargano and Bron Breakker announced as the winners of a fan vote to represent their teams in the second ladder match that Breakker won to gain the advantage for his team on Sunday.

For the month of November, NXT 2.0 averaged 614,000 viewers and 184,000 in 18-49 over five episodes.

In Canada, the show averaged 54,000 viewers on Sportsnet 360, which is up from 42,000 last week.