Originally published at NXT audience falls against cable news coverage of Donald Trump
On a night where coverage of Donald Trump’s indictment dominated coverage, NXT fell in the cable rankings following Stand & Deliver.
The April 4th episode averaged 555,000 and approximately 170,000 (0.13) in the 18-49 demographic, per Wrestlenomics and Showbuzz Daily.
The show ranked #42 among cable originals with cable news programming occupying 31 of the top 41 slots. NXT also aired against the Boston Celtics vs. Philadelphia 76ers, which ranked fifth on cable with 1,034,000 viewers and 0.36 in the demo. The Trump coverage topped all of cable, led by Tucker Carlson with 6,462,000 viewers and 0.58 in the demo.
NXT aired the first half hour of the program commercial-free, which included a tag match with Pretty Deadly against Tony D’Angelo and Stack, and Odyssey Jones vs. Dijak.
This week’s viewership dropped by 10.5 percent while the 18-49 audience dropped by 16 percent.
In the 18-49 demo, it was the female audience that saw the larger decline at 36 percent compared to males which only fell by five percent from last week’s show.
Adults 18-34 declined by 30 percent but was equal to the amount they averaged two weeks ago.
Adults 35-49 declined by six percent, which was the same drop among adults 50+.
In Canada, the show didn’t air live on Sportsnet 360 and streamed live on their SN Now app. A replay of the show at Midnight ET averaged approximately 25,000 viewers and 9,000 in the 25-54 demographic.
Listen to Braden Herrington & Davie Portman’s review of NXT on upNXT