NXT took a strong hit on Tuesday night’s broadcast with its lowest demo audience since June.
The cable chart was led by back-to-back NBA games on TNT. The Brooklyn Nets vs. Philadelphia 76ers finished second and aired head-to-head with NXT averaging 1.48 million viewers and 0.48 in the key demo along with a college basketball game between Arkansas and Creighton that did 1.16 million and 0.38. Network competition for NXT included first-run episodes of Bachelor in Paradise, FBI, FBI: International, The Voice, and New Amsterdam.
NXT had a seven-minute overrun for the main event, airing against the start of the late game between the L.A. Lakers and Phoenix Suns.
The show fell to #50 among cable originals due to a 30% drop in its key demo audience, which was its lowest in the 18-49 category since June 28th. Overall viewership decreased by 6% from last week and was NXT’s lowest average since August 9th.
NXT was hurt in the key demo with both male and female viewership dropping sizably with decreases of 31% and 30% respectively compared with last week.
In the 18-34 demographic, NXT dropped by 36% including a 44% drop from last week’s female 18-34 audience.
Adults 35-49 were down by 27% this week.
The only demographic that represented an increase was adults 50+, which grew from 0.36 to 0.38 this week.
In Canada, the Sportsnet 360 broadcast of NXT averaged approximately 47,000 viewers and 24,000 in the 25-54 demographic. Last week’s episode on SN 360 averaged 62,000 and 25,000 respectively.
This week’s episode was headlined by Wes Lee defending the NXT North American Championship against Carmelo Hayes, which saw Lee retain the title and was attacked by Donovan Dijak at the end of the show.