NXT falls to lowest figures since July 4

Originally published at https://www.postwrestling.com/2023/08/30/nxt-falls-to-lowest-figures-since-july-4/

NXT fell to an eight-week low on Tuesday following last week’s Heatwave special.

The August 29 edition of NXT averaged 614,000 viewers and 212,000 (0.16) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics.

The viewership average represented a decline of 15% from last week while the 18-49 audience dropped by 17% – both are the lowest numbers for NXT since the 4th of July episode last month.

The demographic most affected was females 18-49, which saw a big 41% drop this week to 43,000 viewers and was the show’s lowest average in that category since August 10, 2022. Males in the 18-49 only fell by 6% with 169,000 viewers.

Adults 18-34 dropped by 15% with females falling from 33,000 to 23,000 this week. Males in the demo declined 8%.

Adults 35-49 continued the trend of lower female viewership this week declining from 40,000 to 20,000 this week as males the demo only fell from 106,000 to 100,000.

NXT was headlined by a #1 contenders four-way match with Kiana James beating Gigi Dolin, Blair Davenport & Roxanne Perez to earn a title shot against Tiffany Stratton next week. The show opened with a steel cage match between The Dyad and The Creeds.

According to Wrestlenomics, the peak quarter occurred between 8:15 and 8:30 p.m. ET for the ending of The Dyad vs. The Creeds, a promo package with Roxanne Perez, a Global Heritage Invitational preview, and The Street Profits meeting Tony D’Angelo & Channing “Stacks” Lorenzo backstage with 667,000 viewers and 230,000 in the demo.

There was a seven-minute overrun for the conclusion of the women’s four-way, which saw a 7% viewership increase and a 5% jump in the demo.