NXT falls under 800k viewers, finishes eleventh on cable

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Originally published at NXT falls under 800k viewers, finishes eleventh on cable

In its third week running unopposed, NXT saw a loss in overall viewership while finishing eleventh on cable.

The April 27th edition of the show averaged 744,000 viewers and 0.22 in the 18-49 demographic, which represented declines of 11.5 and 4 percent respectively.

It was NXT’s lowest figure since March 31st when the show was still running head-to-head with AEW Dynamite.

The area with the largest drop was among adults over the age of 50, which fell by 12 percent this week to 0.36.

The two demographics that saw large declines were women 12-34 falling from 0.09 to 0.07 and adults over 50 dropped by 12.5 percent from 0.41 to 0.36. In adults 18-34, NXT was up by 10 percent from last week’s performance while men 12-34 and women 18-49 were consistent with last week’s numbers.

The competition on cable was far less this week as NXT dropped to a 0.22 from last week’s 0.23 in the 18-49, however they finished eleventh this week compared to 27th last week among all cable programs.

This week’s episode of NXT was promoted around a six-man tag with KUSHIDA & MSK vs. Legado del Fantasma in the main event slot and Adam Cole’s first appearance since NXT TakeOver: Stand & Deliver.

The latest episode of NBC’s Young Rock finished with 2,396,000 viewers and 0.46 in the 18-49 demographic on Tuesday. The show finished fourth for the night among network programs behind CBS’ block of NCIS, FBI, and FBI: Most Wanted.

Here is a breakdown of the numbers from Showbuzz Daily:

ADULTS 18-49
This week: 0.22 (-4.3 percent)

FEMALES 18-49
This week: 0.19 (Even)

MALES 18-49
This week: 0.25 (-7 percent)

ADULTS 18-34
This week: 0.11 (+10 percent)

FEMALES 12-34
This week: 0.07 (-22 percent)

MALES 12-34
This week: 0.15 (Even)

ADULTS 25-54
This week: 0.26 (-4 percent)

ADULTS 50+
This week: 0.36 (-12 percent)

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Not surprising at all. Nothing big was promoted and there was like zero star power. The main event was also not a big hook

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NXT demos for the first few weeks they’ve been on Tuesday (regular schedule) are very steady. What changes week to week are the number of Americans watching TV on Tuesday night (when there is major news then more people watch and the news programs rise up the chart.)

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It’s definitely way too early to see any patterns at this point. Hopefully, they can at least stay steady.

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Sucks the rating dropped, why, because I hope NXT rises and begins to beat Raw. The reason why is because if Vince sees NXT doing better ratings, MAYBE he will consider altering the style of Raw into something closer to what NXT is. As long as Raw and SD are doing better, IMO he will always think that his style is the best.

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Raw and SmackDown will always do better. They’re designed to be mainstream shows with all the big stars on them and with the most promotion. If anyone on NXT takes Vince’s fancy then they’re gone from NXT. The show really isn’t structured to make it big which is why it’s regularly better as it isn’t trying to appeal to people who aren’t wrestling fans.

Not to say this week’s show was great though. It was a run of the mill episode.

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You can never say never, but you are probably right. At the same time, Raw is such a hard watch, it wouldnt shock me if Rawand NXT eventually get closer.