NXT sets 2021 viewership record and finishes eighth on cable

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Originally published at NXT sets 2021 viewership record and finishes eighth on cable

NXT’s move to Tuesday night saw the show finish eighth among cable programming while maintaining its key demo figure from last week’s TakeOver.

The show finished with 805,000 viewers and 0.22 in the 18-49 demographic. It was NXT’s highest overall viewership since the Halloween Havoc special last October while the demo rating equaled last week’s number for TakeOver: Stand & Deliver Night 1. Last week’s episode was simulcast on Peacock, so it had a disadvantage compared with this week’s episode.

Compared with last week, NXT grew most with women 12-34 with a 14 percent increase while men 18-49 improved by 8 percent. In the adult 18-34 demo, they were even with last week’s number but slightly disappointing as they finished lower in that category than the episode from two weeks ago, which did 0.13.

In Canada, NXT finished outside of the top ten sports broadcasts and therefore, was below 106,000 on Sportsnet 360.

Here is a breakdown of the key demos compared with last week’s TakeOver special:

Source: Showbuzz Daily

ADULTS 18-49
This week: 0.22 (Even)

FEMALES 18-49
This week: 0.19 (Even)

MALES 18-49
This week: 0.26 (+8 percent)

ADULTS 18-34
This week: 0.10 (Even)

FEMALES 12-34
This week: 0.08 (+14 percent)

MALES 12-34
This week: 0.14 (Even)

ADULTS 25-54
This week: 0.27 (+4 percent)

ADULTS 50+
This week: 0.40 (+5 percent)

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It’s almost like WWE willingly sacrificing NXT on TV was a bad idea.
Hopefully the brand is able to regain some of the attention they used to have, before WWE threw into a silly head-to-head that nobody asked for.

Great to see them doing better already.

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Sacrificing would suggest they lost something. By everyone’s predictions, they took away from their competition’s viewership and possibly lowered their ceiling for the future, all while getting a third brand on TV that is being paid for and just got a multi-year deal + more security for it which suggests the network didn’t car too much about the numbers. They took a couple of Ls in the micro, but ultimately had the excuse of moving because a tertiary product needed to take their time slot. And the second they got out of the way, their numbers rebounded instantly suggesting no harm was done even to NXT.

I guess I’m glad it’s on another night? Though I’m about to find out what my line in the sand is of how many days in a row I can watch wrestling soon enough.

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