NXT top AEW in viewership as Dynamite hits its lowest figure

Originally published at https://www.postwrestling.com/2020/06/25/nxt-top-aew-in-viewership-as-dynamite-hits-its-lowest-figure/

Wednesday night’s ratings did not paint a pretty picture for AEW scoring its lowest viewership and demo rating since launching last October.

For the night, NXT won in viewership but still lost in the 18-49 demographic to Dynamite. NXT averaged 786,000 viewers and 0.19 in the demo compared to AEW posting an average of 633,000 viewers and 0.22. Dynamite finished 17th among all cable programming for the evening while NXT placed 26th.

The story of the night was AEW falling 18% in viewership and 21% in the key demo and was a show that its audience was not compelled to see but it’s hard to pinpoint the specific reason. The show was presented as a set-up for the upcoming Fyter Fest shows but on paper, had a deeper line up advertised than NXT, which was promoted around the North American title match.

It was AEW’s lowest viewership and 18-49 demo rating in the show’s history since premiering last October on TNT.

NXT improved 5% in viewership while falling 5% in the key demo. It was NXT’s highest viewership since February 19th, so the largest of the empty arena shows, although the key demo rating was down from last week.

Among the key demos, AEW won four, NXT won three, and they were even among females 18-49.

NXT had big increases with females 12-34 up 43% this week, adults 18-34 growing 25%, and adults over 50 improved by 17% and was the widest gap with NXT at 0.42 to AEW’s 0.26 with the over fifty demographic. It was NXT’s largest head-to-head rating in the 50+ demo with AEW, equaling the 0.42 they posted during an unopposed week over the Christmas holidays and highest since September 25th.

AEW was hurt among females 18-49 dropping 28.5%, females 12-34 down 20%, and males 18-49 down 19% in addition to big loss among the main demo. Every category was down for AEW with the smallest loss seen with adults 18-34 that fell by 8%.

One would assume AEW should see increases over the next two weeks due to the level of promotion behind Fyter Fest. NXT is countering with its own two-weeks promotion of “The Great American Bash” that will culminate with a double title match on July 8th between Adam Cole and Keith Lee.

Here is a breakdown of the demos:

ADULTS 18-49
AEW: 0.22 (-21%)
NXT: 0.19 (-5%)

AEW: 0.15 (-28.5%)
NXT: 0.15 (-6%)

MALES 18-49
AEW: 0.29 (-19%)
NXT: 0.23 (-4%)

ADULTS 18-34
AEW: 0.12 (-8%)
NXT: 0.10 (+25%)

AEW: 0.08 (-20%)
NXT: 0.10 (+43%)

MALES 12-34
AEW: 0.12 (-25%)
NXT: 0.13 (Even)

ADULTS 25-54
AEW: 0.27 (-18%)
NXT: 0.22 (-8%)


AEW: 0.26 (-16%)
NXT: 0.42 (+17%)