NXT tops AEW in total viewers and in the key demo

Originally published at https://www.postwrestling.com/2019/12/19/nxt-tops-aew-in-total-viewers-and-in-the-key-demo/

This week’s Wednesday night rating results saw NXT earns its first clear victory topping AEW in total viewership but also in the key demo for the first time.

The show that featured two NXT title matches averaged 795,000 viewers on the USA Network with a 0.27 in the 18-49 demographic. The figures were up 2% in viewership and 12.5% in the key demo compared to AEW’s average of 693,000 viewers and a 0.25 in the demo.

While NXT has topped AEW’s total viewers twice and tied them last week, this was their first victory in the key demo with AEW hitting its lowest mark among 18-49s since launching in October.

Both shows had to contend with massive viewership on cable news outlets due to the impeachment vote for President Trump.

NXT saw a major spike in females with the 18-49 audience up 57% from the past week and with females 12-34 up by 37.5% from last week. Interestingly, Raw also had a spike in that demo this week by 32% from the week prior with a 0.22 that ties their highest mark in that demo since the first head-to-head week. Females 12-34 increased 37.5%, which is a demo Raw shot up with earlier in the week by 32%. In fact, NXT, AEW & Raw also saw major increases in that female demo this week.

The 18-34 demo was up 29% for NXT.

For AEW, the show also performed well with females 12-34 with a 44% increase from last week. Dynamite fell among males 12-34 by 25%, males 18-49 fell 15% and the 18-49 demo was down 11% from last week.

AEW did win among males 18-49 (0.34 to 0.31), females 12-34 (0.13 to 0.11), and were even with people 25-54 with each show doing a 0.28.

AEW is off next week and returns on January 1st while NXT will present taped episodes on December 25th and January 1st.

Here is the full breakdown:

PEOPLE 18-49:
AEW: 0.25 (-11%)
NXT: 0.27 (+12.5%)

AEW: 0.16 (Even)
NXT: 0.22 (+57%)

MALES 18-49
AEW: 0.34 (-15%)
NXT: 0.31 (-9%)

PEOPLE 18-34
AEW: 0.16 (-11%)
NXT: 0.18 (+29%)

AEW: 0.13 (+44%)
NXT: 0.11 (+37.5%)

MALES 12-34
AEW: 0.15 (-25%)
NXT: 0.19 (+12%)

PEOPLE 25-54
AEW: 0.28 (-12.5%)
NXT: 0.28 (+4%)

AEW: 0.27 (-7%)
NXT: 0.36 (-5%)