NXT tops AEW in viewership, Dynamite finishes ahead in 18-49

Originally published at https://www.postwrestling.com/2020/04/16/nxt-tops-aew-in-viewership-dynamite-finishes-ahead-in-18-49/

For the second consecutive week, NXT outdid AEW in average viewership, but it was Dynamite finishing ahead in the key 18-49 demographic.

Both shows were virtually flat from the week prior in viewership. NXT averaged 692,000 viewers, essentially even with last week’s 693,000. AEW Dynamite dropped 1% with 683,000 viewers this week.

AEW had the bigger attraction in terms of its promotion leading in with the Jon Moxley vs. Jake Hager No Holds Barred Match that had been built up for two weeks. The match was taped several weeks ago at Daily’s Place and aired over the final forty minutes of the program. This week’s viewership ties Dynamite’s second-lowest since their launch with the lowest being 663,000 from Thanksgiving Eve last November.

NXT ran from Full Sail University featuring the fallout from last week’s blowoff between Johnny Gargano and Tommaso Ciampa. They advertised an interview segment with Charlotte Flair and earlier in the day, announced Matt Riddle would have a new tag partner that was revealed to be Timothy Thatcher.

AEW did a 0.25 in the 18-49 compared to NXT’s 0.17. AEW was down slightly in the demo from last week. There were moderate fluctuations for AEW among the key demos with females 18-49 down 11% while adults 18-34 increased 15% and men 12-34 were up 21%.

Because NXT did not finish among the top fifty cable programs, we do not have a breakdown of their main demographics.

Next week’s episode of AEW is advertising the two remaining quarterfinals in the TNT Championship tournament with Sammy Guevara vs. Darby Allin and Dustin Rhodes vs. Kip Sabian along with Orange Cassidy vs. Jimmy Havoc, and matches involving Kenny Omega and Brodie Lee.

NXT promoted a match between Velveteen Dream and Finn Balor to take place next Wednesday.

Coronavirus seems to have dwindled the hopes of any pro wrestling boom period coming again anytime soon. As a matter of fact, it seems like we might be entering into a period with a significant decline in wrestling popularity. Wasn’t AEW doing averaging close to a million viewers at the beginning of the year? That’s quite the drop, and it’s going to be hard for them to get those lost viewers back into the habit of watching wrestling again. If this crisis ends up dragging out for months, they might have to eventually make some cuts too sadly.