NXT's viewership stays even against cable news coverage

Originally published at https://www.postwrestling.com/2020/08/27/nxts-viewership-stays-even-against-cable-news-coverage/

For the second consecutive week, NXT didn’t opposition from AEW Dynamite and stayed steady with its viewership from last week’s program.

Wednesday’s episode coming off TakeOver: XXX averaged 824,000 viewers, which was slightly down 3.4 percent while their 18-49 rating was identical with a 0.24 for the second week in a row.

NXT finished 24th for the night on cable.

The night was dominated by FOX News with coverage of the Republican Convention and a big story involving the NBA postponing games, as well as The Weather Channel due to Hurricane Laura. Five of the top ten cable programs were from FOX News, four with The Weather Channel, and Real Housewives of Beverly Hills occupied the other slot in the top ten.

NXT also went head-to-head with the Tampa Bay Lightning vs. Boston Bruins game that did 982,000 viewers on the NBC Sports Network.

The third night of the Republican Convention averaged 15.6 million viewers across all networks, although this didn’t impact NXT as the convention itself didn’t start until 10 pm Eastern but the preceding news coverage would have.

NXT saw its largest gain among adults 18-34 registering a 0.12 rating, which was up 50 percent from last week’s episode. They also improved 43 percent with males 12-34. Their only modest drops were with adults 25-54 falling by 7 percent and males 18-49 down by 6.25 percent.

Next week’s episode of NXT will be airing on Tuesday night on the USA Network with AEW Dynamite returning to its regular Wednesday night slot on TNT. NXT will be built around a 60-minute Iron Man Match for the vacant NXT title with Johnny Gargano vs. Finn Balor vs. Tommaso Ciampa vs. Adam Cole.

Here is a breakdown of the key demos for NXT and comparisons to last week’s unopposed show:

ADULTS 18-49
This week: 0.24 (Even)

This week: 0.17 (+6.25 percent)

MALES 18-49
This week: 0.30 (-6.25 percent)

ADULTS 18-34
This week: 0.12 (+50 percent)

This week: 0.05 (Even)

MALES 12-34

This week: 0.20 (+43 percent)

ADULTS 25-54

This week: 0.28 (-7 percent)

This week: 0.41 (-2 percent)