Post PPV edition of WWE Raw sees small increase in viewers, demo flat

Originally published at Post PPV edition of WWE Raw sees small increase in viewers, demo flat

With The Miz winning the WWE Championship at Elimination Chamber, WWE Raw saw a small increase in viewers while its key demo figure was flat week-over-week.

The 2/22 edition of Raw averaged 1,890,000 viewers with a 0.57 in the 18-49 demographic, finishing first among cable programming Monday. It was Raw’s third highest viewership of 2021 (basically identical to the 2/1 figure and trailing Legends Night on 1/4).

The only demographic that grew significantly from the week prior was men 12-34, which increased 13 percent this week, and males 18-49 improved by 7 percent. They were down by a sizable 22 percent with women 12-34, and women 18-49 dropped by 12 percent.

The show had strong retention for the first two hours with 1,978,000 in hour one (0.60 in 18-49s), and only a marginal drop to 1,926,000 (0.57) in hour two. They fell to 1,765,000 viewers in the last hour with a demo rating of 0.53. From the first-to-third hours, they fell 10.7 percent in viewership and 12 percent in the demo.

While men 12-34 were up from last week, the demographic dropped by 20.5 percent from the first to third hours. Women 12-34 were down by a large margin this week, however, those that did watch this week stayed steady and grew 5.5 percent in the final hour.

In Canada, Raw averaged 246,500 viewers and 126,700 in the 25-54 demographic on Sportsnet 360 while going against a Toronto Maple Leafs vs. Calgary Flames game.

Next week’s episode of Raw is advertising The Miz defending the WWE Championship against Bobby Lashley with a week to promote it, which is a rarity for the program.

Here is a breakdown of the demos and how the show performed over the three hours:

Source: Showbuzz Daily

ADULTS 18-49
This week: 0.57 (Even)
Hour 1-3: -12 percent

This week: 0.37 (-12 percent)
Hour 1-3: -15 percent

MALES 18-49
This week: 0.76 (+7 percent)
Hour 1-3: -9 percent

ADULTS 18-34
This week: 0.26 (-10 percent)
Hour 1-3: -7 percent

This week: 0.18 (-22 percent)
Hour 1-3 +5.5 percent

MALES 12-34
This week: 0.35 (+13 percent)
Hour 1-3: -20.5 percent

ADULTS 25-54
This week: 0.67 (Even)
Hour 1-3: -11 percent

This week: 0.88 (+5 percent)
Hour 1-3: -9 percent