I think it’s important that guys are exclusive. As awesome as the indy scene has been for fans recently, I don’t think that the individual promotions have gained as much from it in the long term. The landscape has become about “guys” not brands. In 2018, the Young Bucks worked for NJPW, ROH, WSW, PWG - and many others are in similar situations.
If AEW is serious about long-term success on a national and international level, it needs to be a brand where attractions and talents like the Young Bucks (bad example due to their backstage involvement, but you get it) are ONLY available on their television and at their events. Maybe they can’t go full speed ahead with that from day one, but it needs to be the long-term plan.