Updated estimate for AEW Double or Nothing pay-per-view buys

Originally published at Updated estimate for AEW Double or Nothing pay-per-view buys

The latest figures for AEW’s Double or Nothing pay-per-view have the show generating an estimated 155,000 buys.

Tony Khan and members of the AEW roster spoke with The Associated Press about the company recently marking its third anniversary after launching in May 2019.

The AP story cited Khan when mentioning that the recent Double or Nothing event generated $1.1 million in ticket sales at the T-Mobile Arena in Las Vegas and an estimated 155,000 buys on pay-per-view.

During the event, it was noted on the broadcast that it was the most-watched Double or Nothing event in the show’s history.

According to Wrestlenomics, the 2021 event generated approximately 115,000 buys and this would continue the pattern of every AEW pay-per-view outperforming the previous year’s version. The current record belongs to last year’s All Out event that generated 205,000 buys featuring CM Punk’s first match in over seven years.

If the show finishes at 155,000 buys, it would place Double or Nothing below this past March’s Revolution show, but ahead of Full Gear from last November.

Double or Nothing had the disadvantage of airing the same night as Game 7 of the conference final game between the Boston Celtics and Miami Heat, which averaged 9,875,000 viewers and a huge 3.47 in 18-49 and 4.78 rating in males 18-49. Tony Khan structured the pay-per-view allowing the main event to wait until after the game ended. The game ended at 11:19 p.m. ET and the pay-per-view ran until 12:39 a.m. with the final 1 hour and 20 mins of Double or Nothing coming after the NBA game.

The AP article on AEW includes comments from Khan, CM Punk, Dr. Britt Baker, Jade Cargill, and Chris Jericho.