Originally published at WWE and NFL enter multi-year licensing agreement
WWE has struck a licensing deal with the NFL, which they promoted as the first of its kind for replica championship titles league-wide.
The multi-year agreement was revealed on Monday through a press release “to create NFL-inspired WWE legacy title belts featuring the official colors and branding of all 32 teams.”
It is the first licensing deal involving WWE and the NFL with the product line launching Monday through the WWE and NFL’s online shops and with Fanatics.
WWE and Fanatics entered into an agreement in March 2022 and was expanded earlier this year with Fanatics overseeing WWE’s global event merchandise business.