Originally published at https://www.postwrestling.com/2023/04/13/live-at-230-p-m-et-wwe-merger-analysis-with-brandon-ross-of-lightshed-post-x-wrestlenomics/
John Pollock and Brandon Thurston welcome Brandon Ross of LightShed Partners with his reaction to the WWE-UFC merger, reaction from Wall Street & the major questions moving forward.
The two go over the lead-up to the announcement, the importance of the upcoming domestic media rights, the effect on UFC, the streaming industry & lots more.
The LightShed Podcast with Brandon Ross is available on Spotify
I really hope Endeavor replace UFC with WWE brand MMA, and be a WWE program like Raw, Smackdown and NXT.