WWE Raw hurt by first hour, posts second-lowest number of 2020

Originally published at https://www.postwrestling.com/2020/03/10/wwe-raw-hurt-by-first-hour-posts-second-lowest-number-of-2020/

Photo courtesy: WWE

Monday’s episode of WWE Raw saw a disappointing level of viewership but had the silver-lining of holding onto the audience throughout all three hours.

The three-hour episode averaged 2,163,000 viewers, which is their second-lowest number of 2020 and down 4% from last week.

On the surface, it’s a letdown given the week-long promotion of Edge’s return to the show for the first time since the injury angle on January 27th with Randy Orton.

The first hour did 2,157,000 viewers and increased 3% in the second hour to 2,222,000 before dipping 5% in the third hour to 2,109,000 viewers. It’s a trend that has been emerging over the past month where the second hour has either grown or dropped slightly with less of a third-hour tune out.

That said, this week’s number had one of the lowest opening hours in the history of the show, far fewer people are tuning in, although those viewers are sticking around at a larger percentage and the show isn’t turning them off.

The first to third-hour fluctuations were minimal. Among those 12-34, and adults 18-34, the third hour grew in those demos. The losses in the third hour were low with adults over 50 only falling 3% and that was the largest drop among the key demos.

In the 18-49 demographic, Raw did a 0.69 down 7% from last week, although Raw was still #1 on cable Monday night.

The biggest increase was among females 12-34 which jumped 12.5% from last week while the other demos were down. The declines were led by males 12-34 dropping 10%.

Next week’s episode has been heavily advertised with Steve Austin’s return and The Undertaker’s contract signing with AJ Styles. The last time Austin appeared was on September 9th of last year with the show doing 2,130,000 viewers against the first Monday Night Football game of the season that did over thirteen million viewers.

The year-to-year comparison was a drastic drop of 23% with the March 11, 2019, episode following the ‘Fast Lane’ pay-per-view averaging 2,818,000 viewers featuring a face-off between Triple H and Dave Bautista.

Here are the key demos from Monday and the comparison of the first hour with the third.

ADULTS 18-49
This week: 0.69 (-7%)
Hour 1-3:

This week: 0.49 (-4%)
Hour 1-3:

MALES 18-49
This week:
0.90 (-6%)
Hour 1-3:

ADULTS 18-34
This week: 0.51 (-5.5%)
Hour 1-3: +4%

This week: 0.36 (+12.5%)
Hour 1-3: +9%

MALES 12-34
This week: 0.55 (-10%)
Hour 1-3: +4%

ADULTS 25-54
This week: 0.83 (-3.5%)
Hour 1-3:

This week: 1.00 (-4%)
Hour 1-3:

I don’t think Edge is a draw. He was always positioned as a chicken shit heel and below the level of Cena etc

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I tend to agree with you.
Not taking anything away from his in-ring presence of work - but when was Edge ever considered a major ratings getter or box office draw?

He has always been a popular figure in WWE, especially considering he’s always opposite to Cena in the middle of the anti-Cena era. There’s also the circumstance of his retirement, which came as a shock and gained a lot of sympathy. Then there’s also his current storyline, which still has a lot of heat because Randy Orton has been so motivated. There are no reason to believe he’s not a draw

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Oh, I don’t disagree with anything you’re saying. I guess I just question if Edge was a guy who ever “moved the needle”.

He’s a beloved figure by some fans, sure. He’s been in some amazing matches. He was featured in a top spot. However, I don’t think he was ever somebody that the audience was trained to see as “the guy”, and while in the top mix, would likely never be credited with being a major box office or ratings draw.

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Edge has never been a big ratings draw. Note - He was on top of SD from 07-10


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Let’s be serious here, no one outside of Cena is much of a draw right now. It will be interesting to see if Austin bumps it at all next Monday.

It’s a shame really as Raw has been greatly improved over the past couple of months. It’s just obscenely long.