WWE Raw numbers flat from last week, does well in Canada

Originally published at https://www.postwrestling.com/2021/12/21/wwe-raw-numbers-flat-from-last-week-does-well-in-canada/

WWE Raw’s viewership figures for Monday were on par with last week’s numbers, which was still among its lowest 18-49 audiences ever.

The December 20th episode from Milwaukee averaged 1,553,000 viewers and approximately 495,000 (0.38) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.

The 18-49 audience would be the second-lowest in the history of the program of the publicly available data. The previous three episodes have been the three lowest on record.

Overall viewership dropped by 1 percent while the 18-49 numbers were down 2 percent from the week prior, so minimal movements as this week’s program finished #7 among cable originals.

The show went against Monday Night Football with the Minnesota Vikings vs. Chicago Bears airing on both ABC and ESPN. The ABC broadcast averaged 8,521,000 and 1.68 in 18-49 while ESPN did 7,320,000 viewers and 2.14 in 18-49. The NFL Network carried the Cleveland vs. Las Vegas game but the game ended right as Raw began.

The first hour of Raw averaged 1,601,000 and 0.38 in the 18-49 demo. Hour two averaged 1,599,000 but the demo grew to 0.41 before the third-hour fall to 1,460,000 viewers and 0.35 in the demo. It was the lowest first hour of Raw since October 18th and the lowest third hour since November 15th.

The only major fluctuations in the key demos were among adults 18-34 that grew 20 percent from last week while females 12-34 increased by 23.5 percent and males 12-34 were up 17 percent.

Throughout the three-hour program, females 12-34 fell by 22 percent, females 18-49 fell by 21 percent and adults 50+ fell by 10 percent. Males 18-49 and 12-34 had no drop throughout the show but both peaked in hour two before falling back to their hour one level in the final sixty minutes.

The show did very well in Canada with 216,500 viewers (its highest overall audience since the draft on October 4th) and 99,400 in the 25-54 demographic on Sportsnet 360. It was #4 among sports programming for the night behind NFL programming. Last week’s numbers were 175,100 and 75,900 respectively.