WWE Raw posts three percent increase against huge women's basketball game

Originally published at WWE Raw posts three percent increase against huge women's basketball game

The go-home edition of Raw managed a small increase despite airing against a massive women’s basketball game.

The April 1 edition of WWE Raw averaged 1,784,000 viewers and 0.59 in the 18-49 demographic, per Sports Media Watch.

The audience was up three percent from the prior week’s episode and included a commercial-free opening hour that averaged 1,948,000 viewers and 0.65 in the core demo. The show fell to 1,760,000 viewers and 0.58 in the second hour and down to 1,643,000 and 0.55 in the final hour.

It was Raw’s largest audience since February 19 while the demo rating was its second-largest since February 19 behind last week’s 0.61.

The first half of Raw aired against the gigantic game between Iowa and LSU, which averaged an astonishing 12.3 million viewers on ESPN. The game was followed by UConn vs. USC, which averaged 6.7 million viewers.

In Canada, the show averaged 282,800 viewers and 95,500 in the 25-54 demographic on Sportsnet 360 with a loaded night of sports competition. WWE Raw ranked fifth for the night among sports behind the Toronto Maple Leafs vs. Florida Panthers, Toronto Blue Jays vs. Houston Astros, and Curling. In the country, Raw edged out the Iowa vs. LSU game, although the basketball drew a higher demo average.

That’s wild. I was expecting an historically low number. Everybody I know (granted, I work in sports) was talking about Iowa/LSU. And the game actually lived up to the hype with Caitlin Clark dropping a 40 piece.

The level of retention after Mania will be interesting.

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Same, I can’t remember the last time this type of buzz has been out there for a collage game. 12.3 million for a NCAA women’s basketball game is awesome and insane.