WWE RAW stays even with viewers, female viewers drop

Originally published at https://www.postwrestling.com/2020/12/08/wwe-raw-stays-even-with-viewers-female-viewers-drop/

The final WWE episode from its residency at the Amway Center saw RAW take a hit with its female audience while staying even with total viewers.

Monday’s episode on the USA Network averaged 1,737,000 viewers over the three hours and finished fourth among cable programming with a 0.51 in the 18-49 demographic. The audience was virtually identical to last week’s number with this week falling a mere 0.2 percent and the main demo figure dropping by 4 percent.

The show began with 1,852,000 viewers and 0.55 in the 18-49 demo, it fell by to 1,755,000 viewers and a 0.52 in the second hour, and then dropped to 1,583,000 viewers and a 0.47 demo rating in hour three. The drop throughout the show was 14.5 percent in both total viewers and the demo.

The major hit this week was among its female audience. The 18-49 female demographic dropped 22 percent from last week and then decreased 20.5 percent from hour one to hour three. Females 12-34 were down by 24 percent from last week and fell 28 percent throughout the show.

However, it’s male 18-49 figure increased by 12 percent this week, and men 12-34 were up by 24 percent from last week, although both dropped double digits from the first to third hours.

In adults 18-34, RAW dropped 15 percent from last week with a 0.31 and dropped by 20.5 percent in the third hour.

In Canada, RAW finished #3 among all sports programs on Monday with 254,900 viewers and 117,300 in the 25-54 demo on Sportsnet 360. An episode of WWE Main Event at 7 pm Eastern finished #7 with 44,800 viewers.

Next week’s episode of RAW will be it’s first at Tropicana Field and will be the ‘go-home’ episode prior to TLC with a match between Nia Jax and Lana advertised.

Here is a breakdown of the demo and how they fluctuated throughout the show:

Source: Showbuzz Daily

ADULTS 18-49
This week: 0.51 (-4 percent)
Hour 1-3: -14.5 percent

This week: 0.35 (-22 percent)
Hour 1-3: -20.5 percent

MALES 18-49
This week: 0.67 (+12 percent)
Hour 1-3: -11 percent

ADULTS 18-34
This week: 0.31 (+15 percent)
Hour 1-3: -20.5 percent

This week: 0.22 (-24 percent)
Hour 1-3: -28 percent

MALES 12-34
This week: 0.36 (+24 percent)
Hour 1-3: -18 percent

ADULTS 25-54
This week: 0.64 (Even)
Hour 1-3: -12 percent

This week: 0.84 (+6 percent)
Hour 1-3: -11 percent