Originally published at https://www.postwrestling.com/2021/10/19/wwe-raw-falls-under-0-4-in-18-49-demo-against-nfl-alcs/
WWE Raw delivered its lowest 18-49 figure for the data that exists covering the program’s history as it fell below 0.4.
The October 18th episode from Sacramento averaged 1,593,000 viewers and approximately 510,000 (0.39) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.
Of the data that exists covering Raw’s history of 18-49 figures, this would represent the lowest number after dropping 6 percent from last week.
Every P18-49 data point I have for Raw, visualized, for transparency.
P18-49 viewership in general obviously declined over this timeline as well. #AllTVisDown pic.twitter.com/MK6o8wQWe8
— Brandon Thurston (@BrandonThurston) October 19, 2021
Raw finished seventh among first-run programming on cable and was hampered by the Monday Night Football game between the Buffalo Bills and Tennessee Titans that topped cable with 12,528,000 viewers and 4.06 in 18-49 along with the ALCS game between the Boston Red Sox and Houston Astros that averaged 3,540,000 and 0.79 on FS1.
Compared with last week, Raw fell 29 percent among Females 12-34 and 15 percent with Adults 18-34. Males 12-34 were one group that increased with a 20 percent jump from last week.
Despite the low 18-49 audience, WWE Raw did not see a lot of change throughout the three hours. The opening hour averaged 1,577,000 and 0.38 in 18-49 and grew to 1,624,000 and 0.40 in hour two and the final hour averaged 1,577,000 (identical to hour one) and 0.40 in 18-49.
Throughout the show, Females 18-49 grew by 10 percent while Males 12-34 dropped by 11.5 percent as the only double-digit movement among the key demos from the first to the third hour.
Compared to one year ago, Raw on Oct. 19, 2020, inside the ThunderDome was advertised as its “season premiere” and averaged 1,777,000 and 0.52 in 18-49 against Monday Night Football, which averaged 11,317,000.
In Canada, Raw averaged 142,000 viewers on Sportsnet 360, which was down 15 percent from last week, although we didn’t get a demo number.
Here is a breakdown of the key demos, changes from hour one to hour three, and comparisons to last week:
ADULTS 18-49
This week: 0.39 (-6 percent)
Hour 1-3: +5 percent
FEMALES 18-49
This week: 0.31 (-6 percent)
Hour 1-3: +10 percent
MALES 18-49
This week: 0.48 (-4 percent)
Hour 1-3: Even
ADULTS 18-34
This week: 0.22 (-15 percent)
Hour 1-3: Even
FEMALES 12-34
This week: 0.17 (-29 percent)
Hour 1-3: +6 percent
MALES 12-34
This week: 0.24 (+20 percent)
Hour 1-3: -11.5 percent
ADULTS 25-54
This week: 0.51 (-4 percent)
Hour 1-3: +6 percent
ADULTS 50+
This week: 0.85 (-2 percent)
Hour 1-3: -3.5 percent