Originally published at https://www.postwrestling.com/2020/07/28/wwe-raw-hurt-by-sizable-dropout-in-the-third-hour/
WWE Raw failed to see much movement in his total audience number this week and was hampered by a low third-hour drop across the board.
Monday’s episode that was promoted around Extreme Rules matches between Drew McIntyre and Asuka vs. Sasha Banks averaged 1,617,000 viewers and did a 0.48 in the 18-49 demographic.
Viewership was down 0.7% and the main demographic rose by 4.3% compared with last week’s numbers. Their overall viewership average would be the second-lowest of modern history replacing last week’s numbers but still above the figure of 1,561,000 on July 13th.
The show opened with 1,699,000 viewers in the first hour and fell a small margin to 1,688,000 in the second hour before a drop of 13.3% in the third hour to 1,463,000 viewers.
The third hour total would be the lowest-watched hour of Raw in modern history and featured the two big matches that had been advertised throughout the week.
WWE Raw finished 3rd, 4th, and 7th among Monday’s cable programming
Across the key demographics, there were no declines with adults 18-34 increasing by 30% this week from a 0.20 rating last week to a 0.26. Males 12-34 increased by 12.5% and both males 12-34 and males 18-49 improved by 7%.
It was hour three that killed the show with the low average. From the first to the third hour, the female 12-34 audience dropped by a staggering 58%, followed by an enormous loss of 47% among adults 18-34, and males 12-34 dropping 34% in the last hour of the show.
In the 18-49 demo, the third hour fell by 21%.
Once again, the audience that stuck with the show was adults over 50, which were up by 1.25% from last week but fell by 7% in the third hour.
Unlike previous weeks, they did not promote any matches or segments for next week’s episode of Raw, which will be taped next Monday.
Here is a breakdown of the key demos and comparisons between the first and third hours:
This week: 0.48 (+4.3%)
Hour 1-3: -21%
This week: 0.32 (Even)
Hour 1-3: -28%
This week: 0.64 (+7%)
Hour 1-3: -16%
This week: 0.26 (+30%)
Hour 1-3: -47%
This week: 0.15 (+7%)
Hour 1-3: -58%
This week: 0.27 (+12.5%)
Hour 1-3: -34%
This week: 0.60 (+3%)
Hour 1-3: -18.5%
This week: 0.81 (+1.25%)
Hour 1-3: -7%