I must admit, I made a serious loss to explain why the product isn’t hotter in terms of audience engagement.
I’ve been very critical of them at times, and in fact, I was completely turned off their product a couple of years ago for almost a year. However, I feel like recently they have done everything right, but things are not going in the right direction.
They have a hot baby face champion that fans were clamouring to turn face. They have an incredibly hot women’s champion. They have numerous title challengers, and they’re running an absolute incredible tournament. They also came off an amazing pay-per-view.
Their in ring product has never been better. They just signed one of the hottest free agents in will osprey and landed edge. Yet it seems like people don’t care.
WWE seems really cold to me as a viewer. It’s nothing but Roman reigns, not showing up, Judgement Day versus the same cast of characters and Stuff. Admittedly, with CM punk coming in that might change, but even their NXT show yesterday didn’t have good in ring work. They had that moron the Miz even challenging for a title if you can believe it. I don’t understand, I’m just not engaged in the WWE product right now other than seeing what happens with punk and AEW seems like must watch TV.
However, the numbers don’t reflect that.
If you look at the Monday night wars, even though WCW had the bigger cast WWE had the hottest baby faces, and that turned it around.
AEW has the hottest baby face in wrestling in MJF (maybe Punk but that’s likely short lived) who is involved in multiple angles, including the one with Adam Cole that is probably the angle of the year. They have a hottest women’s wrestler in the world in Timless Toni storm.
Yeah, it seems like this isn’t turning their fortunes around. Is it just a case of we need to give it more time or is there some serious issues that fans have ever since punk left that they don’t care about the product anymore and are unwilling to give it a chance?
There was some recent data that AEW fans are smarter and more educated, and I wonder whether because of that some of these backstage politics have turned them off more than for instance, Vince being a rapist, did with “simpler” WWE fans
I really can’t explain it. I was stunned that people were not more invested in edge and Christian.